Research Methods

BUS 506 - Research Methods (3-0-3)

The philosophy of business research, research methods (qualitative, quantitative, mixed), research problem/gap/question, theoretical foundation, literature review, study design (cross-sectional, longitudinal, experimental), study variables and measurement scales, development and validation of a research instrument, sampling and data collection, data analysis, interpretation and report preparation. Research impact on theory, practice, and society. Research ethics and integrity.