Overview of the fourth industrial revolution; opportunity cost, comparative advantage, supply and demand; ownership structures, legal system, contracting; business ethics, socio-cultural factors; managerial functions, business strategies, organizational structures; consumer behavior, segmentation, targeting, positioning, marketing mix; financial statements, financial statement analysis; financial markets, time value of money, risk and return; entrepreneur, entrepreneurial process, innovation, opportunities, business model, customer validation, entrepreneurial team and funding, digital entrepreneurship.