Introduction to the concepts of entrepreneurship, opportunity recognition and evaluation, characteristics, traits and behaviors of entrepreneurs, creativity and innovation, the role of the entrepreneur in the economy and society, and entrepreneurship in non-entrepreneurial settings. This course will help students to identify and diagnose their skills and abilities to be entrepreneurs. It will help students to understand how to develop their entrepreneurial abilities, knowledge and skills necessary to create an entrepreneurial structure. Entrepreneurial managerial functions of a new venture will be included in this course. A student will be introduced to some successful entrepreneurial business models to learn from.

Pre-Requisites: ENGL214

An examination of marketing theory, concepts, frameworks and processes used by entrepreneurial companies to create customer value while accomplishing their strategic mission and objectives. Key topics to be covered include Marketing the Entrepreneur, Finding and evaluating entrepreneurial opportunities, market development through customer value creation, building relationships, entrepreneurial pricing, entrepreneur distribution strategy and entrepreneurial communication strategy.

Pre-Requisites: MKT250

Identifying, starting and growing nonprofit ventures, social change, social innovative solutions, social entrepreneurial approaches, social problems and unmet needs of society, social value.

Pre-Requisites: MGT301 Or MGT310

Starting, planning, organizing, and managing a small business. Coverage include the foundations of entrepreneurship, the entrepreneurial thinking and mind, identifying opportunities, developing a business plan, ownership issues, financing the venture, marketing strategies, human resources planning and management, facilities acquisition and operation, materials and supplies management, profit and cash flow planning and management, budgeting and controlling, use of computer and technology, and the future of family-ownership.

Pre-Requisites: BUS200

Designed to facilitate students in understanding the unique characteristics of SMEs, which make them different from that of large enterprises, and how does contemporary business knowledge, which students acquire during their undergraduate study at CIM, can be tailored to manage SMEs. The course aims to equip students with necessary skills and orientation to perform and excel in SME milieu, or look for career opportunities in national and international SME development companies. Basic SMEs functions such as finance, marketing, HRM, communication and MIS will be discussed in this course in order to equip students with knowledge and skills necessary to manage SMEs.

Pre-Requisites: MGT301