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Bachelor of Science in Marketing


The mission of the Bachelor of Science program in Marketing program is to produce graduates who will play leading roles in managing the marketing functions of organizations they work for or function effectively in marketing-related positions in a variety of contexts, both local and international. The program focuses on the principles, concepts, and procedures needed for measuring and analyzing marketing information for effective decision-making, and for implementing and controlling marketing plans for efficient market share growth and ultimate profitability.

Program Educational Objectives

The undergraduate program of Bachelor of Science (BS) in Marketing is designed to graduate students who are expected to attain (within a few years) of graduation the following PEOs:

  1. Ability to communicate business ideas effectively both orally and in writing.
  2. Ability to apply interpersonal and collaborative abilities effectively as a member or a leader of a team in performing group task in business and professional organizations.
  3. Analytical/ quantitative abilities to make sound business decisions.
  4. Ability to develop integrative and applied learning skills.
  5. Ability to recognize ethical and multicultural issues and assess their impact on organizations.
  6. Ability to apply concepts and theories from business functional areas appropriately.
  7. Awareness and understanding of marketing concepts, principles and theories.
  8. Ability to apply marketing area concepts, principles and theories appropriately.
Student Outcomes

The Marketing (BS) students by the time of graduation will have the ability to:

  1. Students will be able to explain the role of marketing in an organization and society.
  2. Students will be able to explain theories and practice of modern marketing.
  3. Students will be able to identify and illustrate challenges facing marketing in the organization and society.
  4. Students will be able to identify marketing problems and draw appropriate implementation plans for the strategies.
  5. Students will be able to design, conduct and evaluate basic-level marketing research studies.