Bsc
4 Years +1 prep required
Apply through qabool.kfupm.edu.sa
To be Announced
To be Announced
To be Announced
Find out how this program aligns to the UN Sustainable Development Goals, including learning which relates to:
Goals 12: Responsible Consumption And Production
Goals 4: Quality Education
Goals 9: Industry, Innovation, And Infrastructure
The mission of the Bachelor of Science program in Marketing program is to produce graduates who will play leading roles in managing the marketing functions of organizations they work for or function effectively in marketing-related positions in a variety of contexts, both local and international. The program focuses on the principles, concepts, and procedures needed for measuring and analyzing marketing information for effective decision-making, and for implementing and controlling marketing plans for efficient market share growth and ultimate profitability.
The undergraduate program of Bachelor of Science (BS) in Marketing is designed to graduate students who are expected to attain (within a few years) of graduation the following PEOs:
The Marketing (BS) students by the time of graduation will have the ability to:
The 17 United Nations Sustainable Development Goals (SDGs) drive global action on humanity's pressing challenges. At KFUPM, we actively engage in SDG-focused research and partnerships with our students.
Through our innovative research, we equip all graduates to address crucial global challenges. Explore the SDGs our courses address, illustrating how our teaching empowers you.
Ensure sustainable consumption and production patterns
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation
Department Management and Marketing Department
SAT Track
This admission track allows local and international students who have scored 1350 or above in the SAT exam to apply for enrollment. No Achievement Test (Tahsili) or General Aptitude Test (Qudurat) is required.
SAT |
1350 or above |
Qudurat |
Not required |
Tahsili |
Not required |
Admission Requirements:
Early Admission Track
The Early Admissions Track serves as an entry point for students in their final year of high school who want to jumpstart their university journey.
Admission Requirements:
Regular Admission Track
The admission for this track depends on the comparison between applicants based on the weighted score, which is calculated in the following way:
Qudurat |
50% |
Tahsili |
40% |
High School Grade |
10% |
The admission scores will be announced following the release of the second Achievement Test (Tahsili) results.
Admission Requirements:
Olympiad winners Admissions Track
The Science Olympiad Track is a specialized admission pathway for students with exceptional aptitude and achievement in science competitions.
Admission Requirements:
Competition Name |
Code |
Asia-Pacific Informatics Olympiad |
APIO |
International Olympiad in Informatics |
IOI |
International Mendeleev Chemistry Olympiad |
IMChO |
International Chemistry Olympiads |
IChO |
Asian Physics Olympiad |
APhO |
European Physics Olympiad |
EuPho |
International Physics Olympiad |
IPhO |
European Girls' Mathematical Olympiad |
EGMO |
Asian Pacific Mathematical Olympiad |
APMO |
International Mathematical Olympiad |
IMO |
Balkan Mathematical Olympiad |
BMOS/BMOC |
Junior Balkan Mathematical Olympiad |
JBMO |
Nordic-Baltic Physics Olympiad |
NBPhO |
International Junior Science Olympiad |
IJSO |
International Science and Engineering Fair |
ISEF |
International Biology Olympiad |
IBO |
European Girls' Olympiad in Informatics |
EGOI |
For more information about the Olympiad admissions track, please visit the website:
SkipPrep
KFUPM cares about its students and likes to expedite their academic journey by focusing only on activities that are essential to their journey. Many bright students do not need the Prep Year or need only a part of it, hence the introduction of the SkipPrep program. The objective of this program is to help KFUPM students bypass or skip all or the majority of the Preparatory Year.
For detailed information about how to apply for SkipPrep, please visit: Guide to SkipPrep
Saudi Nationals
|
No fees are charged |
Non-Saudi (local) |
10,000 SAR per academic year 5,000 SAR | 2,666 USD per semester |
Scholarships/sponsorships
KFUPM is committed to attracting and supporting the very best students. We have a focus on nurturing talent and ability and we want to make sure that you have the opportunity to study here, regardless of your financial circumstances.
For information about scholarships and bursaries please visit our undergraduate student finance pages.
Admission Procedures
Important Notes
General Studies Requirements |
|||||
Title | Courses | Credit Hours | |||
---|---|---|---|---|---|
English | ENGL 101, 102, 214 | 9 | |||
Islamic & Arabic Studies | IAS 111, 121, 212, 418 | 8 | |||
Global Studies | GS xxx | 3 | |||
Career Essentials | CGS 392 | 1 | |||
Physical Education | PE 101 | 1 | |||
Total | 22 | ||||
Digital/Business Foundation |
|||||
Title | Courses | Credit Hours | |||
Intro. to Programm. in Python & C | ICS 104 | 3 | |||
Introduction to Data Science | ISE 291 | 3 | |||
Intro. to Artificial Intelligence | COE 292 | 3 | |||
Business & Entrepreneurship | BUS 200 | 3 | |||
Total | 12 | ||||
College Core Requirements |
|||||
Title | Courses | Credit Hours | |||
Math | MATH 105, 106 | 6 | |||
Statistics | STAT 211, 212 | 6 | |||
Accounting | ACCT 110, 210 | 6 | |||
Business Communications | MGT 210 | 3 | |||
Economics | ECON 101, 102, 306 | 9 | |||
Management | MGT 301, (311 or 313), 449 | 9 | |||
Management Information Systems | MIS 101, 215 | 4 | |||
Marketing | MKT 250 | 3 | |||
Finance | FIN 250 | 3 | |||
Operations Management | OM 210, 311 | 6 | |||
Research Methods | MGT 355 | 3 | |||
Business Electives | Two XXX 3/4xx | 6 | |||
Total | 64 | ||||
Marketing Major Requirements |
|||||
Title | Courses | Credit Hours | |||
Product & Brand Management | MKT 360 | 3 | |||
Marketing Research | MKT 345 | 3 | |||
Integrated Marketing Communications | MKT 370 | 3 | |||
Consumer Behavior | MKT 410 | 3 | |||
Strategic Marketing | MKT 450 | 3 | |||
Digital Marketing | MKT 485 | 3 | |||
MKT Electives | Two MKT 3/4xx | 6 | |||
Total | 24 | ||||
Internship |
|||||
Title | Courses | Credit Hours | |||
Internship | MKT 398 | 6 | |||
Total | 6 | ||||
Total Credit Hours: 128 |
FreshmanSemester 1 |
|||||
Course | Title | LT | LB | CR | |
---|---|---|---|---|---|
ENGL 101 | Introduction to Academic Discourse | 3 | 0 | 3 | |
MATH 105 | Finite Mathematics | 3 | 0 | 3 | |
ACCT 110 | Introduction to Financial Accounting | 3 | 0 | 3 | |
ECON 101 | Principles Of Microeconomics | 3 | 0 | 3 | |
BUS 200 | Business & Entrepreneurship | 3 | 0 | 3 | |
IAS 111 | Belief and its Consequences | 2 | 0 | 2 | |
MIS 101 | Business Computing | 0 | 3 | 1 | |
Total | 17 | 3 | 18 | ||
FreshmanSemester 2 |
|||||
Course | Title | LT | LB | CR | |
MATH 106 | Applied Calculus | 3 | 0 | 3 | |
ACCT 210 | Introduction to Managerial Accounting | 3 | 0 | 3 | |
ECON 102 | Principles of Macroeconomics | 3 | 0 | 3 | |
ICS 104 | Introduction to Programming in Python and C | 2 | 3 | 3 | |
MIS 215 | Principles of Management Information Systems | 3 | 0 | 3 | |
ENGL 102 | Introduction to Argument Writing | 3 | 0 | 3 | |
Total | 17 | 3 | 18 | ||
SophomoreSemester 1 |
|||||
Course | Title | LT | LB | CR | |
ENGL 214 | Academic & Professional Communication | 3 | 0 | 3 | |
FIN 250 | Financial Management | 3 | 0 | 3 | |
STAT 211 | Statistics for Business I | 3 | 0 | 3 | |
IAS 121 | Language Foundation | 2 | 0 | 2 | |
MGT 301 | Principles of Management | 3 | 0 | 3 | |
PE 101 | Health & Physical Education I | 0 | 2 | 1 | |
Total | 14 | 2 | 15 | ||
SophomoreSemester 2 |
|||||
Course | Title | LT | LB | CR | |
MGT 210 | Business Communication | 3 | 0 | 3 | |
MKT 250 | Principles of Marketing | 3 | 0 | 3 | |
STAT 212 | Statistics for Business II | 3 | 0 | 3 | |
OM 210 | Operations Management | 3 | 0 | 3 | |
ISE 291 | Introduction to Data Science | 3 | 0 | 3 | |
ECON 306 | Economy of Saudi Arabia | 3 | 0 | 3 | |
Total | 18 | 0 | 18 | ||
JuniorSemester 1 |
|||||
Course | Title | LT | LB | CR | |
IAS 212 | Ethics and Governance | 2 | 0 | 2 | |
COE 292 | Introduction to Artificial Intelligence | 3 | 0 | 3 | |
MGT 355 | Business Research Methods | 3 | 0 | 3 | |
MKT 360 | Product & Brand Management | 3 | 0 | 3 | |
MKT 370 | Integrated Marketing Communications | 3 | 0 | 3 | |
MKT 410 | Consumer Behavior | 3 | 0 | 3 | |
Total | 17 | 0 | 17 | ||
JuniorSemester 2 |
|||||
Course | Title | LT | LB | CR | |
MKT 3/4xx | MKT Elective 1 | 3 | 0 | 3 | |
CGS 392 | Career Essentials | 0 | 2 | 1 | |
OM 311 | Business Analytics | 3 | 0 | 3 | |
MKT 345 | Marketing Research | 3 | 0 | 3 | |
MKT 485 | Digital Marketing | 3 | 0 | 3 | |
XXX 3/4xx | Business Elective 1 | 3 | 0 | 3 | |
Total | 15 | 2 | 16 | ||
SeniorSemester 1 |
|||||
Course | Title | LT | LB | CR | |
MKT 398 | Internship | 0 | 0 | 6 | |
Total | 0 | 0 | 6 | ||
SeniorSemester 2 |
|||||
Course | Title | LT | LB | CR | |
MGT 449 | Strategic Management | 3 | 0 | 3 | |
IAS 418 | Contemporary Financial Transactions in Islam | 2 | 0 | 2 | |
MKT 450 | Strategic Marketing | 3 | 0 | 3 | |
MKT 3/4xx | MKT Elective 2 | 3 | 0 | 3 | |
XXX 3/4xx | Business Elective 2 | 3 | 0 | 3 | |
GS xxx | GS Elective | 3 | 0 | 3 | |
Total | 17 | 0 | 17 | ||
Total Credit Hours: 125 |
FreshmanSemester 1 |
|||||
Course | Title | LT | LB | CR | |
---|---|---|---|---|---|
ENGL 101 | Introduction to Academic Discourse | 3 | 0 | 3 | |
MATH 105 | Finite Mathematics | 3 | 0 | 3 | |
ACCT 110 | Introduction to Financial Accounting | 3 | 0 | 3 | |
ECON 101 | Principles Of Microeconomics | 3 | 0 | 3 | |
BUS 200 | Business & Entrepreneurship | 3 | 0 | 3 | |
IAS 111 | Belief and its Consequences | 2 | 0 | 2 | |
MIS 101 | Business Computing | 0 | 3 | 1 | |
Total | 17 | 3 | 18 | ||
Semester 2 |
|||||
Course | Title | LT | LB | CR | |
MATH 106 | Applied Calculus | 3 | 0 | 3 | |
ACCT 210 | Introduction to Managerial Accounting | 3 | 0 | 3 | |
ECON 102 | Principles of Macroeconomics | 3 | 0 | 3 | |
ICS 104 | Introduction to Programming in Python and C | 2 | 3 | 3 | |
MIS 215 | Principles of Management Information Systems | 3 | 0 | 3 | |
ENGL 102 | Introduction to Argument Writing | 3 | 0 | 3 | |
Total | 17 | 3 | 18 | ||
Total Credit Hours: 36 |
SophomoreSemester 1 |
|||||
Course | Title | LT | LB | CR | |
---|---|---|---|---|---|
ENGL 214 | Academic & Professional Communication | 3 | 0 | 3 | |
FIN 250 | Financial Management | 3 | 0 | 3 | |
STAT 211 | Statistics for Business I | 3 | 0 | 3 | |
IAS 121 | Language Foundation | 2 | 0 | 2 | |
MGT 301 | Principles of Management | 3 | 0 | 3 | |
PE 101 | Health & Physical Education I | 0 | 2 | 1 | |
Total | 14 | 2 | 15 | ||
Semester 2 |
|||||
Course | Title | LT | LB | CR | |
MGT 210 | Business Communication | 3 | 0 | 3 | |
MKT 250 | Principles of Marketing | 3 | 0 | 3 | |
STAT 212 | Statistics for Business II | 3 | 0 | 3 | |
OM 210 | Operations Management | 3 | 0 | 3 | |
ISE 291 | Introduction to Data Science | 3 | 0 | 3 | |
ECON 306 | Economy of Saudi Arabia | 3 | 0 | 3 | |
Total | 18 | 0 | 18 | ||
Total Credit Hours: 33 |
JuniorSemester 1 |
|||||
Course | Title | LT | LB | CR | |
---|---|---|---|---|---|
IAS 212 | Ethics and Governance | 2 | 0 | 2 | |
COE 292 | Introduction to Artificial Intelligence | 3 | 0 | 3 | |
MGT 355 | Business Research Methods | 3 | 0 | 3 | |
MKT 360 | Product & Brand Management | 3 | 0 | 3 | |
MKT 370 | Integrated Marketing Communications | 3 | 0 | 3 | |
MKT 410 | Consumer Behavior | 3 | 0 | 3 | |
Total | 17 | 0 | 17 | ||
Semester 2 |
|||||
Course | Title | LT | LB | CR | |
MKT 3/4xx | MKT Elective 1 | 3 | 0 | 3 | |
CGS 392 | Career Essentials | 0 | 2 | 1 | |
OM 311 | Business Analytics | 3 | 0 | 3 | |
MKT 345 | Marketing Research | 3 | 0 | 3 | |
MKT 485 | Digital Marketing | 3 | 0 | 3 | |
XXX 3/4xx | Business Elective 1 | 3 | 0 | 3 | |
Total | 15 | 2 | 16 | ||
Total Credit Hours: 33 |
SeniorSemester 1 |
|||||
Course | Title | LT | LB | CR | |
---|---|---|---|---|---|
MKT 398 | Internship | 0 | 0 | 6 | |
Total | 0 | 0 | 6 | ||
Semester 2 |
|||||
Course | Title | LT | LB | CR | |
MGT 449 | Strategic Management | 3 | 0 | 3 | |
IAS 418 | Contemporary Financial Transactions in Islam | 2 | 0 | 2 | |
MKT 450 | Strategic Marketing | 3 | 0 | 3 | |
MKT 3/4xx | MKT Elective 2 | 3 | 0 | 3 | |
XXX 3/4xx | Business Elective 2 | 3 | 0 | 3 | |
GS xxx | GS Elective | 3 | 0 | 3 | |
Total | 17 | 0 | 17 | ||
Total Credit Hours: 23 |