Marketing - Summer Training Option
Program Search

Bachelor of Science in Marketing - Summer Training Option


Degree Awarded

Bsc

Duration

4 Years +1 prep required

How To Apply

Apply through qabool.kfupm.edu.sa

Application Dates
Early Admission

To be Announced

Olympiad

To be Announced

SAT

To be Announced

Sustainable Development

Find out how this program aligns to the UN Sustainable Development Goals, including learning which relates to:

Goals 8: Decent Work And Economic Growth

Goals 9: Industry, Innovation, And Infrastructure

Goals 12: Responsible Consumption And Production

Goals 4: Quality Education

Description

The mission of the Bachelor of Science program in Marketing program is to produce graduates who will play leading roles in managing the marketing functions of organizations they work for or function effectively in marketing-related positions in a variety of contexts, both local and international. The program focuses on the principles, concepts, and procedures needed for measuring and analyzing marketing information for effective decision-making, and for implementing and controlling marketing plans for efficient market share growth and ultimate profitability.

Program Educational Objectives

The undergraduate program of Bachelor of Science (BS) in Marketing is designed to graduate students who are expected to attain (within a few years) of graduation the following PEOs:

  1. Ability to communicate business ideas effectively both orally and in writing.
  2. Ability to apply interpersonal and collaborative abilities effectively as a member or a leader of a team in performing group task in business and professional organizations.
  3. Analytical/ quantitative abilities to make sound business decisions.
  4. Ability to develop integrative and applied learning skills.
  5. Ability to recognize ethical and multicultural issues and assess their impact on organizations.
  6. Ability to apply concepts and theories from business functional areas appropriately.
  7. Awareness and understanding of marketing concepts, principles and theories.
  8. Ability to apply marketing area concepts, principles and theories appropriately.
Student Outcomes

The Marketing (BS) students by the time of graduation will have the ability to:

  1. Students will be able to explain the role of marketing in an organization and society.
  2. Students will be able to explain theories and practice of modern marketing.
  3. Students will be able to identify and illustrate challenges facing marketing in the organization and society.
  4. Students will be able to identify marketing problems and draw appropriate implementation plans for the strategies.
  5. Students will be able to design, conduct and evaluate basic-level marketing research studies.
UN Sustainable Development Goals

The 17 United Nations Sustainable Development Goals (SDGs) drive global action on humanity's pressing challenges. At KFUPM, we actively engage in SDG-focused research and partnerships with our students.

Through our innovative research, we equip all graduates to address crucial global challenges. Explore the SDGs our courses address, illustrating how our teaching empowers you.

Decent Work And Economic Growth

Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all

Industry, Innovation, And Infrastructure

Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation

Responsible Consumption And Production

Ensure sustainable consumption and production patterns

Quality Education

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Department Management and Marketing Department